PPC(Pay-per-click) reffers an online affiliate tool which enables web site publishers to  earn money by displaying Ads on their web sites. PPC programs are basically designed to increase traffic  to advertisers who want their products to be advertised through other websites.

The website owner(publisher) will be paid by the advertiser whenever a visitor clicks on the Ads displayed on the site. With search engines, advertisers typically bid on keyword phrases relevant to their target market area.

There are various PPC affiliate programs in the world. The renowned ones are Google adsense, Yahoo publisher Network(YPN), Microsoft adCenter(MSN adCenter) and Chitika ads etc

PPC programs operate under CTR(click-through-rate) and CPC(cost-per-click) of the relevant ads on the website. Some advertisers may pay high rates for each click other advertisers may pay relatively lower. The Ads on your website will be displayed by the advertiser based on the content of your site. One can display ads through websites and other web tools such as blogs or hubs.

PPC programs are a wonderful and legitimate source of making money online. PPC programs generate more money when compared to most online affiliates programs. Many people around the world earn substantial revenue through PPC programs. Some dedicated PPC affiliates make money even in excess of $100,000 per month.

List of top paying PPC programs.

1. Google Adsense

Offers a contextual advertising solution to web publishers Delivers text-based Google AdWords ads that are relevant to site content pages.

2. Yahoo Publisher

With a wide range of products and a breadth of expertise, Yahoo! offers publishers and companies customized solutions that deliver unmatched monetization for their web sites.

3. Microsoft(MSN) adCenter publisher affiliate program

MSN adCenter network ads are similar to those of Google Adsense, except that the ad palette contains MSN's logo instead of Google Adsense's logo. Further, MSN ads can be served in webpages alongside other affiliate ads as well.

4. Chitika affiliate

Offers a search-targeted advertising solution to web publishers. Delivers interactive text ads relevant to what your users are searching for.

5. Kontera Affiliate

Looking for ads on websites? Join Kontera and make revenue today with in text contextual advertising on your website or blog.

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