This is the second part of "Selling Advertising on Your Web Site". In first part we discussed goggle adsense and referal programs. Now we discuss about some others techniques. Lets see.
There are various ad networks out there and joining them is rather easy, but before you do so you should ensure that your site is up to date and meets the criteria of the network.
Typical criteria include:
* Minimum page views or visitors per month – Some networks require little or none while others want anywhere from 3,000 to 250,000 page views a month or thousands of visitors per month
* Content – Your site content should be relevant and regularly updated
* Targeting
* Residing on own top-level
Domain – Your site should not be hosted on free providers
* No excessive amount of advertising – A site cannot be all advertisements because that won’t appeal to anyone.
As a publisher, you just don’t want to “give away the shop” and sell your soul for a bit of advertising revenue. Here are some particulars to be aware of:
* Percentage of revenue – Legitimate networks should give the publisher the lion’s share of the advertising revenue; somewhere in the neighborhood of 55 to 70 percent of revenues generated by the site is common
* Exclusivity – Avoid ad networks that do not allow you to serve ads from any other network
* Payment terms – Many times you will not be sent your check until 30 to 90 days AFTER the month in which your balance has reached a pre-determined amount.
* Dependability – As with anyone else you might be hiring, contact some other sites
* Publisher veto power – Like Google AdSense, does your ad network give you the power to reject specific campaigns or ads shown on your site?
Feel you are ready to accept network advertising but don’t know where to start? Here’s a list of some small to mid-sized ad networks to contact:
BlogAds –specifically for blogs
For sites attracting visitors on a larger scale, some networks for you to also consider include:
After you have met the requirements needed for a particular ad network and have decided to sign up, you may also want to keep a few things in mind. Without a doubt you should read the contract word for word and make sure you comprehend all of the information.
Then take into consideration the ad rates, types and formats. Would you like to offer targeted or non-targeted advertisements or both? Just don’t throw caution to the wind for a quick buck. Be sure to retain the upperhand when dealing with any kind of advertiser or advertising network. It is, after all, YOUR site.
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