Once thought to be the gateway to top search engine rankings, meta tags are no longer weighed very heavily by search engines, if at all. This is primarily due to the abuse of meta tags by unethical marketers. However, this does not mean that you should ignore meta tags altogether, just be aware that they are only a small part of the SEO puzzle.

About Meta Tag


The two tags you’ll want to pay attention to in optimizing your pages are the Description meta tag and the keywords meta tag.

1. Keep your description tag succinct and to the point (under 200 characters) – some search engines, such as msn, will utilize this tag to display a description of your page along with a link in their results, so it should provide a general overview of the page topic.

meta description example

2. With keyword tags, limit your key words to 25 terms or less (separated by commas) and make sure that you don’t repeat the same term more than 3-4 times, as doing so could be misinterpreted as an attempt to deceive the search engines and get you banned altogether.

meta keywords example

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