Web Page titles are one of the most important search engine ranking factors that, you have control over but website owners often neglect them.

Every web masters like us- have an intention is to improve search engine visibility or make their website more meaningful and interoperable. If you want to do so, you should know the follwoing tips when you define page titles.

So lets start.

1. Web page title gives a webpage some context. It tells web spiders/robots what the web page is about.

2. Google allowed 70 characters for webpage title when they show the search results. so, you should concern about this 70 valuable characters. short title limit the potentiality of a web page rank for several keywords.

3. Do not make your web page title too long.

4. Keep in mind that, more keywords contain in the web page title diluted your page ranking. so, make you keywords meaningful and matched with your page title.

Example here, suppose your page title is "20 outstanding Jquery Image gallery preview script".

Then your keywords should be- "Jquery", "Image gallery", "Gallery Scripts". Now just have a look- your web page title seems too long. you have to compress it and revised it as " Jquery Image Gallery Scripts".

As a result, users can easily get some context about the page contents. Any one can understood that, this page contain those scripts that developed by Jquery and they used for create a image gallery.

That's why i emphasis, we have to make sure title tag must be close to key terms and easier to read and comprehend.

5. Web page title should be meaningful and remember that, web users wants information quickly and don't confused and never let them have to think about what is your web page contents. Make your page title simple and attractive.

6. Your title neither too short and lacking fo information or too long and hard to read.

7. Keyword Cannibalization- I think it's a new terms for you, but it's an important issue for search engine optimization. Keyword cannibalization situation occurred when your page title contains too many keyword.

Many SEO experts like to do this and keyword staffing is one of the common practice to imporve search engine ranking. In this sense, I am not demotivate you. You can do it. But just have a look about the drawback of Keyword cannibalization.

"Some times non-relevant pages get high SEO ranking due to its meta keywords. If you do this so, user come to your page through search engines for their information, but can not find any thing what they are looking for then the become angry and never back in your webstie. SO, not only you lost your honorable clients/visitors but also it creates high bounce rate for your web page."

8. I saw some people add their business tag line or company name in the page title. I am not saying that, this is wrong. But don't forget, you have only 70 characters in your hand to express your page contents.So, If it's necessary to add your company name or company tag line, then never add them before page title, always append them after page main title.

9. Finally, most important fact "Duplicate Page Title". Search robots/spiders never like duplicate page, duplicate contents and they skip this contents when the crawl web pages. It's difficult to give unique title for every page. But we can try to make all the page meaningful and unique title. If your web page contains unique title then it it easy web spiders/robots for crawling and easy to serve when user search their information.

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