Inserting Target Terms Throughout Page Copy:

The phrase “content is king” is often cited when it comes to web sites, and this holds true for search engines as well. While there are a number of variables search engines use to produce the results they deliver, the visible text content of your pages is a primary factor that search engines utilize to find, index and deliver your pages to prospective site visitors.

Once you have identified the terms you want to target, you’ll need to incorporate the terms into the copy of your site pages so that when an engine arrives at your page it can identify the page as being relevant for the search terms you are targeting and produce it among the results it displays.

In other words, for a search engine to justify producing your page in search results for a given term, it needs to have evidence that your page is truly relevant for the term in question – having the term within the text content of your pages provides such evidence.

Make sure that your target search term appears at least once in your introductory paragraph and page header so that search engines—and visitors—can immediately recognize the term in the content above all your other page copy and give context to the content of your page.

Most importantly, try to integrate search terms into your page copy in a natural fashion so that the terms make sense in context and complement the overall message of the page content. Do not indiscriminately load your page copy with terms that do not make sense in context, as doing so will leave a negative impression on visitors once they arrive at your page, and could be considered Spam.

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