Meta Data & Page Titles


First and foremost is the importance of creating effective meta data and page titles. Meta data tags are optional tags written into code of your web pages. These tags commonly referred to as ‘meta keywords’ and ‘meta description’, are not seen by users but are seen and cataloged by search engines. The meta description tag is often seen within the results of a search query.

 

 

 

Keywords are important to search engines as they help rank your website. Your keywords should be user focused; think of what keywords or phrases users will use to locate your website when performing a web search.

 

User focused keywords in your meta tags, page titles, and web page content are cataloged when submitted, so when a keyword or phase search query is performed, your user focused keyword web pages are the first results.

 

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