In my last tutorial about SEO, i had shared "50 Search Engine Optimization Tips". Today i am going to discuss 5 most important  terms in details. So, lets start..

1. Content:

As click as it sounds this is the number one for any search marketing strategy, it is impossibly important to ensure that you have content worth viewing. Without this one simply step to ensure that there is a reason for someone to be on your site, everything else is useless. There are a lot of great sites to find inspiration for writing great content that works.

2. Incoming Links:

A link is a link is a link, but without the simplest form you aren’t going to do well in search engines. The more links you have the more often you are going to be crawled. It is also important to make sure that you have the proper anchor text for your incoming links.

The easiest way to gain quality links from other sites is to link to sites to let them know your site is there and hope for a reciprocal link. It is also important to make sure that you have content that is worth linking to on your site.

3. Web site title:

Making sure that you have the right web site titles for your pages is extremely important. The keywords you place in your title are important in order to ensure that your topic is understood by Google. One of the primary factors for ranking is if the title is on-topic with the search results.

Not only is it important for robots to index and understand the topic of the page either. It is important for click-through rates in the search results. Pay attention to what you click on when you are searching in Google, I know that I don’t always click the first results.

Using great titles and topics on your site will bring you more traffic than a number one listing. Most of the time it is within the first page, but I skim through the titles to see which looks to be more on-topic for my search query.

4. Heading tags:

When you are laying out your site’s content you have to be sure that you are creating the content flow in such a way that the heading tags are based on prominence.

The most prominent of course being the h1 tag, which says, this is what this block of copy is about.At Making sure you understand heading tag structure is very important. You only want to have one (or two) h1 tags per a page. It is important to not just throw anything into an h1 tag and hope you rank for it.

5. Internal Linking:

Making sure that your internal linking helps robots (and visitors!) to find the content on your site is huge. Using relevant copy throughout your site will tell the robots (and visitors!) more effectively what to expect on the corresponding page.

You do want to make sure that on pages you don’t want to rank in Google that you add a nofollow tag to ensure that the ranking flow of your site corresponds with your site’s topic and interests. No one is going to be searching Google to find out what your terms of service or privacy policy are.


 

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