Tutorials Search Engine Optimization Link Popularity-The Importance of Inbound Links

Link Popularity-The Importance of Inbound Links

March 18,2011 Read: 820 Times

Another way that search engines find your site pages is by following links to your site from other external sites (provided that those sites themselves are listed in a given engine). Having such links to your site not only provides search engines with additional opportunity to find your pages, but also provides increased visibility for your site by putting it in front of visitors on another site.

link popularity

Link Popularity-The Importance of Inbound Links:

Many top search engines, such as Google, will factor in the number of sites linking to yours in determining its results for a particular search query. This is known as "link popularity". One way to think about link popularity is that each external link to your site counts as a “vote” for your site. So, the more links you have pointing at you the better, right? Well, not necessarily.

Because search engines also know how to count the link popularity of the sites linking to yours, a single link from a popular site will weigh more heavily than many links from obscure unpopular sites. When it comes to getting links, quality over quantity is the way to go. All things being equal, of two sites with content of comparable relevance and structure, the site with higher link popularity will get more prominent placement in search engine results.

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