Tutorials Search Engine Optimization 4 Shocking SEO Barriers You Should Know!

4 Shocking SEO Barriers You Should Know!

March 22,2011 Read: 789 Times

In my previous posts I was told you about how to improve your website SEO , how to get top ranking in search engines. Hope you learned a lot from them. Today I'm going to tell you some shocking barriers for that can spoil you all SEO efforts. There are 4 major SEO barriers that can hurt your chances at optimal rankings.

- Avoid Frames/Iframes:

Don't use frames in your website. Sites utilizing frames typically separate the content of the page from the frameset. For SEO bots it's impossible for finding your page contents form frame section. If you have framed pages that you want to optimize for search engines, your best practice is to convert them to standard non-framed pages so that search engines can see what they have to offer for content display them properly.

- Dynamic URLs:

Dynamic URLs (e.g. containing "?" or "ID=") have traditionally been difficult for many search engines to crawl and index properly, although they are getting better at it. Now most of the CMS and Frameworks provide a nice way to create user friendly and SEO bot friendly URLs. You can easily convert your URLs by using simple htaccess.

To play it safe, monitor your dynamically generated pages to assess whether or not the major search engines are finding them and, if necessary, create non-dynamic, search engine-friendly, versions of those pages on your site (e.g. yourdomain.com/about/default.asp). For example - CodeIgniter framework users you can convert their url SEO friendly.

- codeigniter tips how to make url seo friendly

- Images vs. Text:

What should you use? Remember, SEO bots can only read content texts in your website. So, From my side I'm always suggest of use text instead of image. Now a days most of the web developers will often utilize images to display text for page headings and navigation elements to enhance the design of website. While there is nothing wrong with this practice from a web development standpoint, it is important to know that search engines are not able to view text that is presented as images.

Therefore, if words that you want search engines to find are embedded in site graphics, you should consider transitioning those images to actual text. Minimally, you’ll want to use ALT text to indicate the words that are displayed in site graphics not only so that search engines can read them, but also as a usability enhancement for visitors who may not be able to view the images.

- Multimedia/Flash Contents:

Keep it simple! Flash animation and video may look cool to site visitors, but search engines cannot read or index the content embedded within multimedia objects. That is not to say that you shouldn’t use multimedia where appropriate, but be aware that it is not search engine-friendly.

Inserting Flash components as individual page elements (amongst HTML) to achieve the effects you seek is a much better option than building entire pages in Flash if you want search engines to find the pages.

Was this information useful? What other tips would you like to read about in the future? Share your comments, feedback and experiences with us by commenting below!